Reputation, Public Relations,
and Purpose
We partner with businesses, political organizations, and nonprofits to amplify their voices.
Medford, Ashland, and The Rogue Valley's Leading PR Firm
When it comes to marketing and PR, both local businesses and nonprofits face unique challenges.
At AmpLocal, we understand that these organizations need to maintain high visibility to attract more customers, supporters, and funding. Whether it’s a small business supported by local customers, a nonprofit backed by donations and grants, or grassroots campaigns, AmpLocal helps these entities get the word out about their areas of focus, special initiatives, and successes.
We are proud to have worked alongside a wide array of local businesses and nonprofits, including water advocacy for ranchers and farmers, family-owned shops, and women’s rights nonprofits, as well as groups focused on conservative causes, medical care for the underserved, and economic development.
Communications
Planning & Strategy
- Communications and marketing plan integration
- 120-day action planning
- Message & narrative development
- Brand audit & research
- Benchmarking
- Strategic planning
- Earned, owned, and paid media programming
- Crisis management and media coaching
Public Relations in Action
How is PR different than digital marketing?
In the context of social media, Public Relations (PR) and Marketing serve different but complementary roles.
PR primarily focuses on managing the reputation and image of an individual, brand, or organization. It involves creating and sharing engaging content, interacting with followers, addressing customer concerns, and monitoring online conversations about the brand. PR also includes crisis management, where negative comments or reviews are addressed promptly and professionally. The goal of PR is to build and maintain a positive online presence, foster trust and credibility, and strengthen relationships with the audience.
On the other hand, digital marketing is more directly focused on promoting products or services, driving sales, and increasing website traffic. It involves strategies like targeted advertising, lead generation, and conversion optimization. While PR is about maintaining positive relationships and managing the brand’s image, marketing is more about directly influencing consumer behavior to achieve specific business goals.
In essence, while both PR and marketing utilize social media platforms, they have different objectives. PR is about building and maintaining a positive reputation and strong relationships, while marketing is about promoting products or services and driving business growth.
In the vibrant Oregon landscape, local PR is a key player in driving the success of businesses and nonprofits.
AmpLocal leverages the power of PR and media relations to help these organizations maintain high visibility, attract more customers, supporters, and funding, and create a lasting impact in their communities. We have numerous examples of local PR campaigns that have successfully increased visibility and engagement for businesses and nonprofits in Oregon.
Our local PR team at AmpLocal provides comprehensive and effective CEO and executive communications, public affairs and media relations, strategic planning, and messaging, as well as crisis and issues management services in Southern Oregon.
Partnering with AmpLocal for your local PR campaign needs offers a host of benefits. AmpLocal strategically generates news coverage to increase visibility without the need for additional advertising costs. Our team effectively promotes community events and fundraising initiatives to engage your target audience. We optimize messaging to ensure maximum reach and encourage meaningful interactions.
Additionally, AmpLocal publicizes special offers, grants, and large donations to both maintain existing customers and attract new patrons and contributions.
"Today's leaders are expected to be proactive and authoritative on social, economic, and political matters. The way leaders and organizations navigate these issues can have a profound impact on their reputation. In our hyper-connected society, the stakes for these engagements have never been higher"
At AmpLocal, we specialize in providing a range of public relations services, each one tailored to meet your unique needs and budget constraints. Our approach is strategic and results-driven, focusing on creating news coverage that amplifies your visibility without the need for costly advertising.
We understand the power of community engagement and make it a priority to promote community events and fundraising initiatives. This not only helps to build a strong local presence but also fosters a sense of connection and involvement with your audience.
In today’s digital age, messaging is everything. We work to optimize your messaging, ensuring it reaches the maximum number of people and encourages meaningful interactions. This approach helps to build a strong brand image and fosters a sense of trust and loyalty among your audience.
But our services don’t stop there. We also publicize special offers, grants, and large donations, a strategy that not only helps to retain your existing customer base but also attracts new patrons and contributions.
At AmpLocal, we believe in the power of a strong, positive, and impactful public presence. We work alongside you as a dedicated partner, helping to build and maintain this presence. With our comprehensive public relations services, we provide the support and expertise you need to succeed.
FAQ's
Common Local PR Questions
Local PR, or Local Public Relations, is a strategic communication process that organizations use to build mutually beneficial relationships with their local community. At AmpLocal, we understand that each community has its unique characteristics and needs. Therefore, we tailor our PR strategies to resonate with local audiences, fostering strong connections and positive reputations. Our local PR services include promoting community events, publicizing special offers, and managing communications during crises, all aimed at enhancing visibility and fostering positive relationships within the local community. In Oregon local PR is more important than ever to ensure your message is heard in this busy digital landscape.
In the context of AmpLocal’s services, PR stands for Public Relations, not ‘public’. Public Relations is a strategic communication process that organizations use to build mutually beneficial relationships with their publics, which can include customers, potential customers, partners, employees, and the local community. It involves managing the spread of information between an individual or an organization and the public to present a favorable image. So, while ‘public’ is a part of what PR stands for, it’s important to understand that local PR strategies in Oregon encompasses a broader range of activities and strategies.
Global and local PR are two different approaches to public relations that organizations like AmpLocal use, depending on their target audience and business goals.
Global PR refers to strategies aimed at building and managing a brand’s reputation on an international scale. This involves understanding and navigating different cultures, languages, and media landscapes to effectively communicate with diverse audiences worldwide. It’s typically used by organizations that operate in multiple countries or regions.
On the other hand, local PR focuses on building relationships and managing a brand’s reputation within a specific local community or region. It involves tailoring messages to resonate with local audiences, participating in local events, and addressing local issues or concerns. Local PR is crucial for businesses that rely heavily on the support of their local community, or for larger businesses looking to make a positive impact in specific regions.
At AmpLocal, we specialize in Oregon local PR, helping businesses and nonprofits in Oregon build strong, positive relationships within their local communities. We understand the unique dynamics of the Oregon community and tailor our PR strategies to meet these specific needs. Whether it’s promoting a community event, managing a local crisis, or publicizing a special offer, our goal is to help our clients maintain a positive local presence and foster meaningful connections with their local audience.
While public relations (PR) and advertising are both essential components of a comprehensive communication strategy, they are not the same.
At AmpLocal, we understand that PR is about managing the reputation of a brand or organization through earned media. This involves creating positive narratives, managing communication during crises, and fostering good relationships with the public, including customers, partners, and the local community. PR efforts aim to build trust and credibility over time and are not directly paid for, making them appear more authentic to the audience.
On the other hand, advertising is a paid form of communication designed to persuade an audience to take some action, usually in relation to buying a product or service. Advertisements are clearly identified as such and can be controlled in terms of content, placement, and timing.
In summary, while both PR and advertising aim to enhance the image of a brand or organization and communicate with target audiences, they do so in different ways. PR focuses on building and maintaining a positive reputation and strong relationships, while advertising focuses on promoting products or services and driving sales.
Local digital PR, which here would also be known as Oregon Local PR, is a strategy that focuses on improving a brand’s presence and reputation within a specific local community or region using online platforms. At AmpLocal, we understand the importance of digital platforms in reaching and engaging with local audiences.
Local digital PR can involve a variety of tactics, including local SEO to improve visibility in local search results, content marketing to provide valuable information to the local community, social media engagement to interact with local customers, and online reputation management to respond to reviews and feedback from local customers.
For example, a local digital PR campaign might involve partnering with local influencers or bloggers, getting mentioned in local online publications, or participating in local online events or forums. The goal is to build a strong, positive online presence within the local community, fostering trust and credibility, and ultimately driving local business growth.
At AmpLocal, our local digital PR strategies are tailored to the unique needs and characteristics of the Oregon community, helping local businesses and nonprofits effectively reach and engage with their local audience online.
Yes, at AmpLocal we pair our local PR with digital marketing services to create synergy between ensuring your message is heard, and also helping you build and maintain the channels you need to disseminate it – websites, social media, written content, and ads when warranted.
No, local PR is not just for non-profits or large companies. At AmpLocal, we believe that businesses of all sizes can benefit from local PR. Whether you’re a small business looking to increase your visibility in the local community, a medium-sized company aiming to build stronger relationships with your customers, or a large corporation seeking to enhance your local reputation, local PR can be a powerful tool.
It’s important to note that investing in PR is investing in your brand’s image and reputation, which are crucial for long-term success. At AmpLocal, our Oregon local PR packages start at $2,500 per month and can range as high as $10,000 for a single project or a retainer agreement, depending on the complexity and scope of the services required. We work closely with our clients to develop a PR strategy that meets their specific needs and fits within their budget.
Yes, AmpLocal can certainly help craft a digital PR strategy that your organization can implement. Our team of PR professionals understands the nuances of digital communication and how to effectively leverage various online platforms to enhance your brand’s reputation and visibility.
We begin by understanding your organization’s goals, target audience, and unique selling points. Based on this, we develop a comprehensive digital PR plan that outlines the strategies and tactics to be used, from content creation and social media engagement to online reputation management and influencer partnerships.
But our support doesn’t stop there. We also provide a framework for implementing the strategy, including a timeline, key performance indicators, and a monitoring and evaluation plan. This ensures that you have a clear roadmap to follow and can measure the success of your efforts.
In addition, AmpLocal offers ongoing consulting services. This means that as you implement your digital PR strategy, we’re there to provide guidance, answer questions, and help you navigate any challenges that arise. Our goal is to empower your organization to effectively manage your own digital PR while knowing that professional support is always available.